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Handout Mata Kuliah Komunikasi Pemasaran Desember 2010

Handout Mata Kuliah Komunikasi Pemasaran Desember 2010

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Published by: sembarang_deh on Sep 28, 2011
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07/04/2013

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is a single, broad concept. It is broad since it contains so many elements, many of which will
be outlined in this lesson. Public Relations (PR) are any purposeful communications between
an organisation and its publics that aim to generate goodwill. Publics, put simply, are its

PROGRAM STUDI DESAIN KOMUNIKASI VISUAL UNIVERSITAS
INDRAPRASTA PGRI

Jalan Nangka No.58, Tanjung Barat, Jagakarta, Jakarta Selatan – 12530
Telp. (021) 7818718 - Fax. (021) 78835283 - Website: www.unindra.ac.id

Berlaku

10 Maret 2010

Disusun dan disiapkan oleh Nurhablisyah S.Sos, M.Si

stakeholders. PR is proactive and future orientated, and has the goal of building and
maintaining a positive perception of an organisation in the mind of its publics. This is often
referred to as goodwill

1. Konsep pemasaran ---- Menemukan produk yang tepat bagi pelanggan.
Kuncinya, adalah menjadi lembaga/ penjual yang efektif disbanding pesaing.
Menemukan nilai-nilai untuk sasaran terpilih.
2. Konsep pemasaran holistic --- konsep yang menggabungkan konsep-konsep
di atas, dengan pemanfataan teknologi. Disebut juga konsep pemasaran
baru. Cirri-cirinya:
- pemasaran dengan mengandalkan relasi
- pemasaran yang terpadu
- pemasaran internal
- pemasaran yang bertanggungjawab sosial

4 P (Product, Price, Place, Promotion), 4 C ( Condition, Customer’s budget,

Confort, Communication) by: Robert Lauterborn

UDAY 6

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