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Handout Mata Kuliah Komunikasi Pemasaran Desember 2010

Handout Mata Kuliah Komunikasi Pemasaran Desember 2010

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Published by sembarang_deh

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Published by: sembarang_deh on Sep 28, 2011
Copyright:Attribution Non-commercial

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07/04/2013

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text

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Attention

: menarik perhatian

Interest

: materi promosi sesuai dengan keinginan/ kebutuhan

Desire

: Menimbulkan rasa keingintahuan dari khalayak

Conviction

: Khalayak merasa yakin dengan produk/jasa yang ditawarkan

Decission

: Memutuskan untuk membeli

Action

: Membeli produk tersebut

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